πŸ† How the 30-Day Challenge works β†’

Hire your personal sugar coach.

See and cut the sugar spikes hiding in everyday food before you eat them.

More energy, fewer cravings, steadier mood β€” without giving up what you love. Your coach catches the hidden sugar and the carbs that spike your blood sugar β€” white rice, bread, pasta β€” and keeps you on track, effortlessly. Right inside Telegram β€” no app, no logging.

πŸ“ Start free Β· 3 days free 3 days free Β· no app to install Β· works in the chat app you already have
πŸ“± No app neededπŸ“Έ PhotoπŸŽ™οΈ Voice⌨️ Text ⚑ Blood-sugar spikesπŸ₯€ Out or home🚫 No calorie counting

🏁 Shaped by elite motorsport performance coaching β€” Rebecca Jackson. Her story β†’

πŸ… Highly Commended β€” Innovate UK Women in Innovation Awards 2026 Β· announcement β†’

πŸ“ SugarCoachAI
πŸ“· [photo of a caramel frappuccino]
πŸ”΄ RED β€” high sugar
About 67g (17 cubes 🧊). That's your whole day in one cup.
Swap: a flat white, no syrup β†’ ~3g.
is a banana ok?
🟒 GREEN
A whole banana is natural sugar, so it doesn't count toward your 30g. (A banana smoothie or juice would β€” that's added & squeezed sugar.)
and a bowl of white rice?
🟑 AMBER
No sugar β€” but it spikes your blood sugar fast. Swap to brown rice or add protein to slow it down. ⚑ SugarCoachIQβ„’

Fuel your body like a performance machine 🏁

Rebecca Jackson, racing driver, with her Porsche race car

Racing driver Rebecca Jackson learned that performance isn't just about the car β€” it's also about the driver. Competing at a high level meant working with diet and performance coaches on how food affects energy, focus, stamina and recovery. That mindset shapes SugarCoachAI: the drinks and snacks that seem harmless are quietly costing you energy today and health tomorrow β€” so we help you spot them and choose better fuel, one everyday choice at a time.

Not just an app β€” a coach

Rebecca doesn't just track your sugar. She calls you.

Talk to your coach live, any time β€” one tap and Rebecca picks up. She knows your goal, your history, your sugar ring and the foods that spike you, and coaches you on your own data. No calorie app does this.

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Talk live, any time

One tap to call your coach. β€œWhat do I grab for lunch?” β€” and she answers knowing exactly where your day stands.

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She rings you

Rebecca personally calls every new challenger on days 1, 2 & 3 to get you flying β€” then celebrates your day 7, 21 & 30 milestones with a call.

🧠

She knows you

Your goal, your logged history, your green-day streak, the foods that spike you β€” so her advice fits your life, not a generic chart.

🏁

A real coach

Rebecca Jackson β€” racing driver, co-founder, trained by elite performance coaches. Her voice, her coaching, in your pocket.

Other apps log your food. Rebecca coaches you β€” by name, by voice, by your history. It's the difference between a spreadsheet and a coach in your corner.

The recommended daily limit is just 30g of added & squeezed sugar (what experts call "free sugar") β€” about 7 sugar cubes 🧊 β€” the target backed by the NHS, the American Heart Association and the WHO. Most people pass it before lunch without realising β€” in juice, sauces, "healthy" snacks and ultra-processed food.

Accurate, not guesswork

Most sugar apps guess. We're built on real data β€” millions of products plus official government nutrition databases.

πŸ“¦

2 million+ food database

From supermarket shelves to cafΓ© drinks, SugarCoachAI helps you check millions of foods by barcode, label, photo, text or voice note β€” so you can see the likely added & squeezed sugar and carb load fast.

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Official government data

Everyday foods like rice, bread and fruit are backed by UK CoFID + US USDA β€” authoritative, not crowd-sourced guesses.

🌍

35+ countries Β· 24+ languages

Local products scan worldwide, and your coach replies in your language β€” Spanish, French, German, Hindi, δΈ­ζ–‡ and more.

Not just sugar β€” the spike

White rice has almost no sugar β€” but it spikes your blood sugar like a dessert. SugarCoachIQβ„’ catches what a plain sugar counter can't.

🏎️

Fast

White rice, bread, pasta, chips, sugary cereal β€” these spike you quickly.

🚢

Medium

Wholegrain bread, oats, brown & basmati rice, sweet potato β€” a gentler rise.

🐒

Slow

Veg, beans, lentils, whole fruit, dairy, nuts β€” slow and steady.

SugarCoachIQβ„’ weighs how much carb is on your plate against how fast it hits you β€” the principle behind glycaemic load β€” into one simple πŸŸ’πŸŸ‘πŸ”΄ score. So you catch the spike before it hits, not just the sugar.

See your whole day at a glance

One tap opens your dashboard β€” sugar, spikes and the week, no spreadsheets.

πŸ“ SugarCoachAI Β· Today
18g of 30g
12g left today Β· 60% used
🧊🧊🧊🧊🧊🧊🧊  4 of 7 cubes
Blood sugar spike Medium 🟑
⚑ Powered by SugarCoachIQβ„’
This week
MTWTFSS
πŸ“

The sugar ring

Your 30g of added & squeezed sugar for the day, filling up as you eat. Green while you're under β€” so you always know how much room is left.

🧊

Sugar in cubes

The same number as cubes you can actually picture (1 cube β‰ˆ 4g) β€” abstract grams become "that's four cubes".

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The SugarCoachIQβ„’ spike meter

Your blood-sugar spike from refined carbs β€” the bit a plain sugar count misses. Low β†’ High, so white rice shows up even with zero sugar.

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Your week at a glance

Every day logged into a simple 7-day trend, so you see progress building β€” not a guilt-trip spreadsheet.

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Calories, day & week

Counting calories as well? Your daily and weekly totals sit right beside your sugar β€” and your live coach can read them back to you on a call.

Why less sugar?

Drop the sugar spikes and the good stuff follows β€” here's what people notice.

⚑

Steady energy

No sugar spike, no afternoon crash β€” even energy right through the day.

🧠

Sharper focus

Fewer highs and lows means less brain fog and better concentration.

βš–οΈ

Easier weight control

Cutting added sugar is one of the simplest ways to manage your weight.

❀️

Healthier for life

Lower sugar supports healthier blood sugar, insulin and heart health over time.

😴

Better sleep

Steadier blood sugar helps you drop off easier and wake less in the night.

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Fewer cravings

The less sugar you eat, the less you crave it β€” it gets easier surprisingly fast.

✨

Clearer skin

Plenty of people see calmer, clearer skin once they ease off the sugar.

😊

Steadier mood

Off the sugar rollercoaster, your mood evens out day to day.

Want the why in full? Watch these πŸ‘‡

β–Ά 30 days without sugar β–Ά The science Β· Dr. Lustig

Why it works

Everyone knows to cut back on sugar. Almost no one can see where it's hiding β€” and it's not just the obvious stuff.

🍊

Orange juice Β· ~20g

More sugar than a cola in a glass β€” but it feels like the healthy choice.

πŸ₯€

Fruit smoothie Β· 30g+

A whole day's sugar in one "healthy" cup.

πŸ“

Fruit yoghurt Β· 20g+

The "low-fat" pot that's quietly loaded with sugar instead.

πŸ₯£

"Healthy" granola Β· ~15g

Breakfast that spikes you before 9am.

β˜•

Caramel latte Β· 30g+

Your morning coffee, secretly a dessert.

🍌

…but a whole banana? Β· 0g

Natural sugar in whole fruit doesn't count toward your 30g β€” only the added & squeezed sugar in juice and smoothies does. We know the difference.

And there's a second trap a sugar counter can't even see: foods with almost no sugar that still spike your blood sugar.

🍌 Banana · 0g added & squeezed sugar
Whole fruit doesn't count toward your 30g β€” and the fibre makes it far gentler than the same fruit juiced.
🍚 White rice · ~0g sugar
Refined carb, no fibre β€” spikes your blood sugar like a dessert.
πŸ₯” Potato & chips Β· low sugar
Fast starch β€” a big, quick spike with barely any sugar on the label.

Same "no sugar" label β€” completely different effect. SugarCoachIQβ„’ scores the spike too, so white rice, potatoes and white bread don't sail through just because they aren't sweet.

It's not that you don't want to cut back on sugar β€” it's that you can't see it, especially in ultra-processed food and "natural" things like juice and fruit. SugarCoachAI shows you the real number before you eat or order β€” so knowing finally turns into doing. And because it lives in the chat app you already use β€” WhatsApp or Telegram β€” not another app to open and forget, it's right there the moment you decide.

See how much sugar is hiding in everyday foods β†’

πŸ“„ Download the free food guide (PDF) β†’

Why SugarCoachAI

No app. No logging. No faff.

Knowing what to do is easy. Doing it has to be easier. That's the whole design.

πŸ“±

No app to download

It's just a WhatsApp or Telegram chat β€” the one you already have. Nothing to install or remember to open.

πŸŽ™οΈ

Talk, snap or type

Send a voice note, a photo, or a quick message β€” whatever's easiest in the moment.

πŸ“ž

Or call her, live

One tap and your coach picks up β€” talk it out loud, hands-free, and she already knows your day. No other sugar app does this.

⚑

Instant yes or no

A clear verdict in seconds β€” at the cafΓ©, in the supermarket, anywhere you're deciding.

🟒

One simple gauge

See your day against 30g at a glance β€” no maths, no charts to decode.

πŸ””

It reminds you

Gentle daily check-ins keep you on track, so you don't have to remember.

πŸ—“οΈ

Plans done for you

A simple low-sugar week and a shopping list in one tap.

You don't log everything β€” just the exceptions. Set a simple weekly plan once, then only check in on the off-plan moments and the drinks, where the sugar really hides. Stick to the plan and there's nothing to do.

One question. One answer. Move on.

No food diaries, no calorie maths. Just a quick check the moment it matters.

1

Send it

Snap, say, or type whatever you're about to eat or drink β€” at the counter, the shop, or home.

2

Get the verdict

Instant πŸŸ’πŸŸ‘πŸ”΄ on the sugar and the blood-sugar spike β€” that's SugarCoachIQβ„’ β€” with the grams in real "sugar cubes" and one better swap.

3

Stay on track

It quietly tracks your day and week, plans simple low-sugar meals, and checks in to keep you going.

🟒 GREEN β€” go for it
Black americano Β· 0g Β· real food
🟑 AMBER β€” tweak it
Flat white Β· ~9g Β· drop a size
πŸ”΄ RED β€” swap it
Caramel frappuccino · 67g 🧊

Same instant verdict on the spike too β€” so a bowl of white rice gets a 🟑 even with zero sugar. SugarCoachIQβ„’ catches what a plain sugar counter can't.

A coach, not a calculator

It remembers your day, your week, and what you'll actually eat.

πŸ“ž

Live talk-to-coach

Tap once and Rebecca picks up β€” a real voice coach who knows your goal, your day and the foods that spike you. She even calls to celebrate your day 7, 21 & 30 milestones.

βœ…

Real numbers

Verified sugar for Starbucks, Costa, Greggs & supermarket items β€” not guesses.

πŸ“Š

Daily sugar ring

See your day fill up against your target, with weekly trends β€” green days add up.

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Calories, day & week

Counting calories too? Your daily and weekly totals sit right beside your sugar β€” no second app. Ask your coach and she'll tell you where you stand.

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Simple meal plans

A low-sugar week in one tap β€” try /plan keto, med or low-carb. Just the shopping list.

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Gentle check-ins

Morning plan, evening review, weekly trend β€” it nudges, never nags.

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No-shame swaps

Went off-plan? It helps you recover the day instead of making you feel bad.

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Sugar, simplified

One clear answer per decision. Lower sugar, steadier energy, less of the crash.

No fake reviews. Here's the honest pitch.

We're new, and we'd rather earn your trust than rent it. Real member stories will appear here as the first cohort finishes their 30-day challenges β€” until then, here's exactly where we stand.

🏁

"In motorsport I learned how much food changes energy, focus and recovery β€” with performance coaches most people never get access to. SugarCoachAI is that coaching in your pocket. Message it the way you'd message me."

Rebecca Jackson

Racing driver Β· the performance coaching behind SugarCoachAI

πŸ“

Founding member, for life

The first 500 yearly members lock in Β£49/year for life β€” the price never goes up for you. You also get a direct line to us: what founding members ask for is what gets built next.

🀝

Judge us the honest way

3 days free, no strings. If it doesn't change what's in your cup by day three, walk away β€” cancel with one message, no forms, no phone calls.

Why a coach β€” not willpower, not another tracker

Willpower has no memory. Trackers make YOU do the work. A coach does the work for you β€” and gets more yours every day.

The 30 days Willpower alone Tracker apps πŸ“ SugarCoachAI
Tracking your food 🀷 In your head ⌨️ You log every meal πŸ“Έ A photo. Done.
Advice at the counter, BEFORE you order β€” β€” βœ… Verdict in seconds
Spots hidden sugar & spike foods β€” ⚠️ Only what you type in βœ… 2M+ foods, labels read for you
Learns your tastes, spikes & goal β€” β€” βœ… More yours every day
Checks in on you daily β€” πŸ”• Waits for you to open it βœ… Morning plan Β· evening review
Talk to your coach β€” live, out loud β€” β€” πŸ“ž One tap, she picks up β€” knowing your data
Tracks your calories too β€” ⌨️ You log every item πŸ”₯ Daily & weekly totals, from your food photos
After a bad day 😞 Give up πŸ”΄ Broken streak πŸ’š A recovery plan, zero shame
A finish line β€” β€” πŸ† Day 30: badges + your before/after card
People cheering you on β€” β€” ✨ Feel Better in 30 Days Club β€” optional & free
Cost Free (and usually fails) Β£~10/month + your time Β£4.08/mo yearly β€” pays for itself in skipped drinks

A real nutrition coach does all of this too β€” at Β£40+ a session. Yours is on call 24/7, never judges, and lives in the WhatsApp or Telegram you already have.

✨ And you're not doing it alone: every member β€” free trial or paid β€” can join the Feel Better in 30 Days Club, our private community for accountability, honest answers and cheering each other's green days. Completely optional, completely free.

Your own sugar coach β€” in your pocket

A real nutrition coach is Β£40+ a session. Yours is on call 24/7 for less than two coffees a month. Start 3 days free, cancel anytime.

Β£9.99
per month
Β£49
per year Β· save Β£58 Β· founding price, locked for life
⏳ First 500 members only β€” then it's gone for good

Want her on call round the clock? Add Unlimited Live Talk Coaching for Β£29.99/mo* β€” ring Rebecca as often as you like. It's an optional add-on you can switch on or off any month; your plan above stays exactly the same.
*fair use policy applies

Start your 3 days free β†’
πŸ”’ Secure payments by Stripe ↩️ Cancel any time β€” in two taps πŸ‡¬πŸ‡§ UK company Β· real people πŸ” Your data is never sold

Wellness & nutrition guidance β€” not medical advice. Who's behind this

Your next order starts here.

Tap to start β€” you'll pick WhatsApp or Telegram next.

πŸ“ Start free Β· 3 days free
Scan to open SugarCoachAI

3 days free Β· works in the chat app you already have.

Who's behind this

A real company, a real founder β€” and we'll always tell you what's AI.

Built by Rebecca Jackson

Rebecca is a TV presenter and motoring expert who has spent 15+ years making content people trust. She built SugarCoachAI to give everyone the everyday coaching she uses herself.

The Rebecca who coaches you in chat is an AI β€” built and voiced by her. So you get her method on demand, not a chatbot with a borrowed name.

πŸ† Rebecca is Highly Commended in the Innovate UK Women in Innovation Awards 25/26 β€” one of 39 highly commended applicants from a record 1,590 applications.

See for yourself: @rebeccajackson_uk Β· YouTube

The company & the small print

SugarCoachAI is made by EVEEVO LIMITED, registered in England & Wales, company no. 14605602 β€” The Threshing Barn, Manor Farm Barns, Coates Lane, High Wycombe, Buckinghamshire, HP13 5UX.

SugarCoachAI gives wellness, nutrition and habit guidance β€” it is not medical advice, diagnosis or treatment, and it is not a medical device. It doesn't replace your doctor, dietitian or pharmacist, and you should never start, stop or change medication because of it. If you have a health condition, please speak to a qualified professional.

Questions? hello@sugarcoachai.com